ASK Management

ASK is a multidisciplinary management and advisory firm serving the entertainment industry, founded by Alicia Karlin. In 2026, ASK entered into a joint venture with The Circuit Group, combining resources across management, label services and publishing. As the group’s Global President of Live, Karlin leads touring strategy and live initiatives across its roster.

A two-time Billboard Women in Music honoree, Karlin serves on the boards of Backline and Femme House, supporting mental health and equity in the music industry.

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Advisory

Project-based work with artists, management teams and brands.

01Music strategy

Release planning, artist positioning and career planning.

02Brand partnerships

Partnership development and deal structuring.

03Marketing

Campaign planning across streaming, social and live.

04Tour strategy

Tour routing, ticketing and live strategy.

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